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The percentage of people who will be on a blind date on New Years Eve?
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People love statistics and so do the media. Statistics (percentages and numbers) seem real, whether they are or not. Stats are great to offer to producers, writers, editors, bloggers & media outlets. It gives them a hook, something to work with. They can use your stats and then your quotes to come up with interesting, off beat and fun sound-bites, articles,[link widoczny dla zalogowanych], and segments. Using statistics in your pitches is an excellent way to give an editor or producer a good media hook, and garner media coverage for you and your company.
There are different ways you can use statistics in your pitches, in your public relations campaigns; you can search online for statistics, numbers, figures and percentages that have to do with your particular field,[link widoczny dla zalogowanych], product or service. Or you can take a do-it-yourself approach and create your own survey offline/online. If you choose to take the second route, go to surveymonkey.com and get a sense of how the site works. Now create some fun, controversial, different or educational surveys that you want to run and come up with as many responses as possible. Ask compelling questions that directly relate to your field or business. For example if you sell nutritional supplements, find out how many more people are using more nutritional supplements than were five years ago. If you run a pet supply store, run a survey of the most popular dog or cat breed, if you own a cosmetic line, run a survey on celebrities who create the best looks. You get what I mean. Come up with surveys that tie in directly to your line of work or your business.
Next develop a pitch around the statistics or surveys and weave that information into your pitch. Now hone that down into a one-page press release. Next pitch it to the media; once a media outlet picks it up - it’s news. Make sure to add a paragraph on you your company and why you’re an expert in the field. You can then not only pitch the statistics and information as a story, but you can also position yourself as an expert who can discuss the topic and explain the findings. This is a great media relations approach. It’s an excellent way to give an editor or producer a good media hook, and garner media coverage for you and your company.
Copyright © Anthony Mora 2011
Copyright © Anthony Mora 2011
There are different ways you can use statistics in your pitches, in your public relations campaigns; you can search online for statistics, numbers, figures and percentages that have to do with your particular field,[link widoczny dla zalogowanych], product or service. Or you can take a do-it-yourself approach and create your own survey offline/online. If you choose to take the second route, go to surveymonkey.com and get a sense of how the site works. Now create some fun, controversial, different or educational surveys that you want to run and come up with as many responses as possible. Ask compelling questions that directly relate to your field or business. For example if you sell nutritional supplements, find out how many more people are using more nutritional supplements than were five years ago. If you run a pet supply store, run a survey of the most popular dog or cat breed, if you own a cosmetic line, run a survey on celebrities who create the best looks. You get what I mean. Come up with surveys that tie in directly to your line of work or your business.
Next develop a pitch around the statistics or surveys and weave that information into your pitch. Now hone that down into a one-page press release. Next pitch it to the media; once a media outlet picks it up - it’s news. Make sure to add a paragraph on you your company and why you’re an expert in the field. You can then not only pitch the statistics and information as a story, but you can also position yourself as an expert who can discuss the topic and explain the findings. This is a great media relations approach. It’s an excellent way to give an editor or producer a good media hook, and garner media coverage for you and your company.
If none of those grabbed you, chances are, if I kept going, eventually I’d hit one that did. And it’s the same with the media. People love statistics. Statistics (percentages and numbers) seem real, whether they are or not. Stats are great to offer to producers, writers, editors,[link widoczny dla zalogowanych], bloggers & media outlets. It gives them a hook,[link widoczny dla zalogowanych], something to work with. They can use your stats and then your quotes to come up with interesting, off beat and fun sound-bites, articles, and segments.
Would you like to know:
The percentage of people who lose weight using a five-minute-a-day exercise program,[link widoczny dla zalogowanych]?
The number of people who make last minute holiday flight reservations?
The percentage of championship runners who run barefoot,[link widoczny dla zalogowanych]?
Your odds of getting a cold on a ski trip?
The percentage of people who will be on a blind date on New Years Eve?
If none of those grabbed you, chances are, if I kept going, eventually I’d hit one that did. And it’s the same with the media. People love statistics. Statistics (percentages and numbers) seem real, whether they are or not. Stats are great to offer to producers,[link widoczny dla zalogowanych], writers, editors, bloggers & media outlets. It gives them a hook, something to work with. They can use your stats and then your quotes to come up with interesting, off beat and fun sound-bites, articles, and segments.
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Success in any arena comes down to one thing, mental focus. If you can focus your mental and emotional mind on the end outcome you will then have the capacity to focus on the details that need to happen in between.
I asked my Inner Guidance to find the courage and focus to relax even more. I let breathing be my only focus. It worked. I was aware,[link widoczny dla zalogowanych], in the moment,[link widoczny dla zalogowanych], of how much easier it all got when I deliberately used my mind in this way. It's the same for all things we wish to accomplish. We have to make focusing on winning the only focus when it comes to attracting more money,[link widoczny dla zalogowanych], easier relationships and healing any malfunction of the body. It can all be done with extreme mental sports. Let the games begin!
When I delivered my second son, just a couple of weeks ago,[link widoczny dla zalogowanych], I had a similar experience. I had back labor because my son was turned the wrong way, which is really painful. I was focusing the awareness of my breath to relax into each painful contraction. Even when I thought I was relaxing into it, my midwife would point out different places in my body that were tensing up,[link widoczny dla zalogowanych], like my shoulders and face.
Seven years ago, when I was getting my skydiving license, I got stuck on level four. In that portion of the testing I had to do left and right hand 360° turns. I failed four times. I was ready to give up. I was frustrated and it was costing me a pretty penny each time I went back up in the air to try again.
I decided that this was it,[link widoczny dla zalogowanych], no more failing, only a pass score on this jump would be accepted. Of course, that’s exactly what happened. I have no recollection of “doing” anything different on that jump when it came to my body,[link widoczny dla zalogowanych], but the mental and emotional focus on passing was 100% percent there.
I had to keep digging deep within myself to focus on my breath and not the pain or fear. My first son was turned the wrong way during delivery and had to be “vacuumed out and then sent to ICU for a couple of days. I had that painful memory fresh in my mind,[link widoczny dla zalogowanych], even though I had done my best to let go of it.
My friend, Rich Fettke, author of Extreme Success, was responsible for getting several of our friends into this sport and he happened to be at the drop zone the day I was ready to quit. When I asked him what I should do all he said was,[link widoczny dla zalogowanych], “Jeanna,[link widoczny dla zalogowanych], I think you’ll pass your next go round. Just do it.” What?! No coaching me on my fears,[link widoczny dla zalogowanych], no strategic advice. DARN! Now it was simply up to me to get my head back in the game.
In fact, skill becomes secondary when you are able to focus on what is needed in the moment. You can over come any fear, lack of knowledge and physical coordination when you can focus the mind.
Finally I got an instructor who pointed out why I was failing. This helped me in knowing how to correct it but I also had a lot of fear about getting injured, which was making my body tense. A tense body works against you in any sport. So,[link widoczny dla zalogowanych], I did what any coach would do, I went to another coach for coaching.
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Not only the industrial development and promotional activity but also the beauty of a particular place also acts as catalyst behind the development. The flavor of natural beauty coupled with exotic city life attracts the tourists towards the place. The possibility of tourist and travelers not only help to develop tourism industry but also add on to the importance of that place. The restaurants, foods, hotels etc. are the key consideration in the hospitality industry; whenever a place is depicting itself as a tourist spot it should have all the above mentioned facilities for the reception of the travelers. City life always attracts people because the boredom will be reduced to a lower level with the help of all the funs present there. Again market places are also very important part. There should always be a number of markets in the city so the city dwellers and travelers can easily have the products and services they are looking for. So from all our discussion above we can conclude that there are a number of considerations for promoting a good city life at its best.
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The Law of Attraction is a wonderful law because it fulfills your hope that you have creative power over the circumstances of your life.
Step Three – Stop trying to “use” the Law of Attraction. Are you consciously using the Law of Gravity? No, you are getting the results from it by fulfilling it. If you jump off a building you are fulfilling the law as much as you are by standing still and being held to the planet by it. It’s the same with the Law of Attraction. You are always fulfilling it whether you are aware of it or not. So don’t try to use it,[link widoczny dla zalogowanych], instead get your attention on the creative cause of your experience, your state of being, and let the law do it’s thing by attracting to you more of the current state of being you are experiencing.
Step One – Know what “LIKE” is not. You’ve heard the definition of the Law of Attraction,[link widoczny dla zalogowanych], “Like attracts like,” but have you ever asked yourself what “like” really is? Have you tried to change your feelings,[link widoczny dla zalogowanych], thoughts,[link widoczny dla zalogowanych], words, and actions? Are you getting the consistent results you want? Probably not or you wouldn’t be reading this article. Then feelings,[link widoczny dla zalogowanych], thoughts, words,[link widoczny dla zalogowanych], and actions can’t be the meaning of the word “like.”
But how is it possible that you can get inconsistent results when applying a “law,[link widoczny dla zalogowanych]?” Doesn’t the fact that you are applying a law insure that you get results every time you apply it,[link widoczny dla zalogowanych]?
Step Two – Know what “LIKE” is. So we’ve established that “like” has to be something other than a feeling, thought,[link widoczny dla zalogowanych], word, or action. What’s left? There is something that we have not been aware of up until now and that is state of being. What is a state of being? It is an invisible experience within us that becomes physically manifested as a feeling, thought, word and action. It is the cause of every physical manifestation. So a state of being of happiness physically manifests as a feeling of happiness,[link widoczny dla zalogowanych], a thought of happiness,[link widoczny dla zalogowanych], words of happiness, actions of happiness and a perception of a happy reality. So state of being is the creative cause of everything else! Our new definition of the Law of Attraction becomes – Your state of being is attracting more opportunities to experience itself. Therefore, you are always creating opportunities to experience more of your current state of being!
Well you actually do,[link widoczny dla zalogowanych], you are always getting exactly what you are attracting.
So what’s the deal, why aren’t you getting the results that you want? Try these three steps and see how consistent your results become.
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the old Yu every morning to the mountains exercise, he also take tools to catch grasshoppers, earthworms to feed the chickens. Sometimes they eat the remaining fish, shrimp is also used to eat chicken.

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To recondition your mind you need to start small. Simply doing one of your morning chores differently will, believe it or not, awaken your slumbering mind to the possibility that you can do anything or everything differently – I’ve seen the enormous benefits of such small steps – so have my clients. The greatest journey starts with the first step – why not take that step this morning and see what happens.
Books like ‘The Secret’ or ‘The Power of Positive Thinking’ point towards a brighter,[link widoczny dla zalogowanych], better life if you know how to use your mind and point it in the right direction. On the other hand,[link widoczny dla zalogowanych], Barbara Ehrenreich in her book, Smile or Die, claims that positive thinking has destroyed the US and ruined the world – she states that positive thinking has blinded people to the all too obvious problems and risks that should be noticed,[link widoczny dla zalogowanych], taken into account and counteracted, citing the banking crisis and all that followed as a classic example of the problems inherent in blind positive thinking.
So, put down your self help books, throw away your positive thinking and ask yourself this searching question? What action could you take today that would make your life better? Be clear, I am not asking you what would make you feel better – I’m asking what will actually make a positive difference in your life – one that will provide you with ongoing lasting benefit. Not knowing your life, I’ve no idea whether something major needs to be done or, perhaps, it’s just something small. But I do know this – I am constantly questioning myself, challenging myself and ensuring that I keep taking the little and large actions that need to be taken to push – yes, you’ve got to push yourself – my life in the right direction. And I’ve the results to show for it.
Surveys testify to people being more fearful, stressed and worried than ever before – even the Second World War didn’t give rise to such abject fear as we are witnessing in a millennium where we all were led to believe that humankind was finally making major strides. Indeed, the wartime spirit that galvanized communities together and nations into powerful forces during the Second World War,[link widoczny dla zalogowanych], is nowhere to be seen in a world were obsession with money – whether it’s wanting more of it or fearing that you don’t have enough of it – is the order of the day,[link widoczny dla zalogowanych], in a society where it is increasingly becoming every man for himself. So what the hell is going on – and I use the world ‘hell’ advisedly because it seems to me that the normal life is far closer to hell than it is to heaven.
Having worked in the personal development field since 1996 – long before it was fashionable to admit to your friends or colleagues that you were ‘into it’ – I am firmly of the belief that people who read these self help books – and people who are into positive thinking – are not only fooling themselves but are a danger to themselves and those around them. They read a little, get a ‘feel-good’ after-glow,[link widoczny dla zalogowanych], perhaps put a little of what they’ve read into practice for a short while and then convince themselves that things are either better or, worse, that things are about to get better when all the signs point to the exact opposite. Of course,[link widoczny dla zalogowanych], the attitude that things are about to get better is a widely used excuse for not doing what you should actually be doing to make things better yourself.
So, what am I suggesting? Very few of us can run out the door and do something startling in the twinkling of an eye. I am also not suggesting that you do something outrageous based on the impulse of the moment – that’s just a recipe for more trouble. I am suggesting that you get yourself used to the idea that you can take different action. Your subconscious mind is not used to this idea at all so it needs to be reconditioned. Again, I use the term reconditioned advisedly because we were all conditioned in the first place – by our upbringing,[link widoczny dla zalogowanych], by society even by the trendy notion that positive thinking works.
I have no idea exactly how many personal development, self improvement or so-called self help books were sold over the last year – but I do know that it is one of the fastest areas of growth in the publishing world with millions of books being sold every year. I also know that these self help books aren’t making a blind bit of difference. How do I know that? Well, turn on your TV,[link widoczny dla zalogowanych], open your newspaper or take a quick glance at the web’s chat-rooms and forums. The world is a more insecure, fearful and confused place than it ever was. At the very least, more and more people feel insecure,[link widoczny dla zalogowanych], dissatisfied and unhappy in the lives.
Reading books doesn’t change your life. Thinking doesn’t change your life either. Action is the only thing that changes your life – real action on a daily basis – action that you have to take yourself. And I’ve seen precious little evidence of action. Sure,[link widoczny dla zalogowanych], I see plenty of reaction – but everybody reacts, does it regularly and makes things worse rather than better. Reaction will,[link widoczny dla zalogowanych], at the very best, simply give you more of the same. And more of the same simply will not do.
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the old Yu every morning to the mountains exercise, he also take tools to catch grasshoppers, earthworms to feed the chickens. Sometimes they eat the remaining fish, shrimp is also used to eat chicken.

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Rule #2: Develop an Authentic and Highly Visible Leadership Brand Package,[link widoczny dla zalogowanych]
To distinguish yourself from the competition in a positively outstanding way,[link widoczny dla zalogowanych], create a uniquely authentic leadership brand image that is conveyed through a strong external package of appearance, communication,[link widoczny dla zalogowanych], and behavior. Personal brand attributes broadcast silent messages to attract your ideal audience – whether that is the HR team, senior executive decision makers, or an ideal clientele. Leverage your brand and image through various elements including your wardrobe and signature style, the fabrics and accessories you wear, your hairstyle, and overall grooming to ensure that your look is distinctive,[link widoczny dla zalogowanych], relevant, confident,[link widoczny dla zalogowanych], innovative, and polished.
Rule #1: Consistently Look Your Ultimate Best Day-In and Day-Out
What your overall appearance communicates is the outward expression of your internal self-image. If you value yourself and are confident and want others to perceive you in a positive light, you have make the way you look resonate with who you are and what kind of leader and professional you want to be. Be memorable not just for your performance but for the strong presence you convey. Don’t let visual appearance be the one thing that stands in your way. Look your best every day – in every business situation – to fully leverage your personal brand.
Rule #5: Leverage Your Image for Greater Visibility by Looking the Part Now
In order for your career to progress predictably in these unpredictable times you have to prepare now for the role you want to occupy after your next big promotion. Senior executives are looking for role models who can entertain a client with poise, grace,[link widoczny dla zalogowanych], and persuasive charisma over a power lunch or speak at a convention on behalf of the entire company. They want to promote those who can be the face of the organization and meet with the media to convey credibility and professionalism when things go awry. Don’t unconsciously hold yourself back from greater visibility. Look your absolute best at all times. Then they will want you to be their representative and you’ll be noticed,[link widoczny dla zalogowanych], valued, and promoted.
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Many professionals I coach want to tell me all the reasons why they shouldn’t have a top-notch image. “I don’t want to dress better than my boss,” they’ll say,[link widoczny dla zalogowanych], or “I don’t want to overdress and intimidate a new prospect or seem too formal when interacting with my regular clients.” They worry that others in the office will perceive them as “trying too hard.” But here are the hard facts, based on my 30 years of experience working with people who want to accelerate their careers. People want to work with, and for, those who project an attitude and image of success. Whether you are in a sales position, a top executive role, or you are a high potential emerging leader,[link widoczny dla zalogowanych], your outer image is a direct reflection of your professional confidence, poise, and grace. People make judgments about you in two seconds based entirely on external image. Do you look successful? People who put you down for dressing nicely don’t have an issue with you – they have a confidence issue with themselves that they haven’t faced up to. I use the term “impression of increase” to describe the ability to exude a successful image through your overall appearance and silently communicate that you are a natural leader and high performance professional.
Rule #3: Dress as an Ambassador of Your Organization’s Unique Culture
While I do teach the four basic levels of business dress to large organizations,[link widoczny dla zalogowanych], if an individual asks me how they need to dress there is never one answer that is appropriate to everybody. To determine what look is right for you,[link widoczny dla zalogowanych], first ask yourself some key questions in order to better define your company’s culture and what role you play as a representative of the organization. What are the culture, philosophy, and mission statement trying to convey? What are the company ideals and who are the types of new clients you are you hoping to attract? Who is good role model for the kind of professional image your organization wants to exude? Sometimes there are persons within the organization you can look to for exemplary standards or maybe you need to look to icons of your industry or even celebrities outside the industry. What image and dress code challenges does your organization face? You need to feel authentic in how you dress but also coincide and resonate with the corporate brand and culture. Become a role model for others and that will give you greater career acceleration as you rise higher within the organization – where every detail of your appearance will come under constant daily scrutiny by those you lead.
Senior decision makers and HR executives constantly confide in me that high potential candidates for promotions and leadership positions just do not exude the kind of image that will let them keep moving onward and upward. But they don’t know how to explain this to these employees without the risk of embarrassing them or stepping over the line into extremely sensitive personal territory. They will often ask me to come on board as a consultant to address these delicate issues and have these rather awkward conversations. They know that I can broach the subject in such a way that the person receiving this value and potentially career-saving feedback can accept it as constructive – and that I can also give them specific tips and guidance on what to do to enhance and improve their professional image in response to the evaluation. As a certified image consultant and a former top executive in one of the largest department stores I can tell you that these days there is no one-size-fits-all answer, solution, or “dress for success” formula. That may have worked in the 1980s but today you have to take an approach that cannot be found by thumbing through your company’s dress code or HR manual. There are 5 principle rules that are unspoken and unwritten, and to be a successful leader and advance your career in 2011 you have to follow them, despite the fact that nobody in your company will explain them to you. Pay close,[link widoczny dla zalogowanych], careful attention to these and you will begin to understand how “image is everything” while you also capitalize on that concept and leverage it to your advantage – not your silent detriment.
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"It was professional, well-coordinated. Everyone needs to up their game," said Kenyan Foreign Cabinet Secretary Amina Mohamed.
Four days after the attacks begun, there is a bit of frustration creeping in, especially among journalists due to lack of information, understandably as lives are at stake.

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"It was professional, well-coordinated. Everyone needs to up their game," said Kenyan Foreign Cabinet Secretary Amina Mohamed.
Four days after the attacks begun, there is a bit of frustration creeping in, especially among journalists due to lack of information, understandably as lives are at stake.

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Four days after the attacks begun, there is a bit of frustration creeping in, especially among journalists due to lack of information, understandably as lives are at stake.

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